The forward and introduction make this book seem like a very fun read and allows me to put my trust in Adrian Shaughnessy, and I like the fact that he says I don't have to agree with or practice everything in the book.
Trying to describe how you see a design in your head can be a really great way to visualize how you want it to look. I think if you can do that with lots of depth it can be a great guide in making your project come out the way you like. A lot of the times it seems like I have a very clear picture of how something will look and, before I can get the whole project laid out visually, I lose it. As a result I either get bored or frustrated with the project.
On page 27 he says "in a world with no principles, people often respect those who have some". It's funny because usually think of business people as really heartless capitalists and then artists are all in touch with their emotions, so emotion is represented through the company's promotions and branding, as is their values.
No comments:
Post a Comment